Case Critiques of SWISSONE'S marketing stategy 1. Symptoms: State the indicator(s) (with $, %, units) that signals to the company that there is a problem 2. Problem: What is the main marketing problem that the company is facing? Be sure to be specific and detailed in stating your problem 3. Supporting Evidence: Provide evidence from the case demonstrating why this is the main problem and the evidence must directly support your stated problem What does the case say about ...? Situation faced by the company Company's background or historical information Company's performance indicators/symptoms Company's products and services/its competitive advantage Market in which the company participates Company's competitors Company's customers Are there multiple symptoms? Are the symptoms continuous over time, or at one point? Are they happening at the present time, or only in the past? Is there consistency, or inconsistency in the pattern of the symptoms? Please come prepared to discuss the Symptoms of this case in detail.