Case Description

In the bustling world of luxury brand management, where reaching the right audience can often feel like navigating through a maze, Maya, a dedicated luxury brand manager, was striving to break through the clutter. Despite her best efforts, the traditional avenues of digital and print advertising were not yielding the returns she had hoped for. The challenge was not just to reach her audience but to captivate them at amoment when they were most receptive.

One crisp autumn afternoon, as Maya pondered over her next big strategy, she stumbled upon a concept that seemed almost too good to be true: advertising on the In$-$Flight Entertainment $($IFE$)$ system by Skyware. This unique platform offered a solution

that had previously eluded her: engaging a captive audience mid$-$air, where distractions are minimal, and internet access is often limited or non$-$existent.

Skyware$$s IFE system was not just any in$-$flight entertainment option. It promised a revolutionary approach by providing passengers with access to a plethora of content, including movies, series, music, podcasts, and even exclusive local magazines, all accessible from the comfort of their personal devices. More importantly, it presented an uncharted territory for advertisers: the ability to deliver personalized advertisements to a high$-$value audience that was essentially a captive market for the duration of their flight.

Meanwhile, Vivansh, working as the Marketing Lead, directed his team to enhance the IFE system by connecting with various industries, brands, and local stores. The team concurrently formulated an advertising strategy to integrate local businesses and brands into their platform seamlessly. As a part of this dynamic team, your task is to:

$1.$ Develop organic advertising methods by seamlessly integrating brands into the platform. For instance, providing additional space in the application to display brand coupons or incorporating in$-$app purchases.

This case challenges you to devise strategic solutions to enhance the Skyware IFE system and create mutually beneficial partnerships with diverse industries, transforming the in$-$flight entertainment experience for travellers.

About SkyWare

Skyware is a startup company revolutionizing industries with advanced IoT technology and data analytics. Specializing in Agricultural Warehousing monitoring, EMS at Pharmaceutical Manufacturing, and expanding into Cold Chains, we leverage IoT to enhance efficiency, streamline processes, and facilitate hassle$-$free audits. Backed by top incubators and accelerators like JioGenNext, IIM Calcutta, STPI, Nexus, Pusa Krishi, and Electropreneur Park, Skyware is at the cutting edge of using technology to reshape and improve industrial operations. Skyware is committed to innovation and excellence.

About Skyware$$s In Flight Entertainment $($IFE$)$ System

$1.$ Traditional IFE systems, located at the back of passenger seats, often garnered complaints due to poor user experience. Airlines not only had to bear premium installation and maintenance costs but also provided limited entertainment options.

$2.$ Skyware distinguishes itself by offering a modern and clean UI$,$ ensuring an interactive user experience that mitigates the drawbacks of traditional systems.

$3.$ The implementation of an Intranet wifi system allows users to seamlessly stream content directly to their mobile phones. This content is accessible through Skyware's user$-$friendly web application.

$4.$ Skyware's IFE systems go beyond the constraints of traditional setups, providing a diverse range of entertainment options. Users can enjoy daily news updates, a vast library of movies and TV shows, engaging multiplayer games, music playlists, podcasts, and even mini$-$courses for added enrichment.

Please answer in detail and use data, facts and figures to support your answer. Attach source links too. Please avoid generic answers