CASE

DHL Express, the world's leading express service provider, has been named as the number one company to work for in India for the year 2021 by Great Place to Work Institute. "To be seen as the number one place to work in India is a true honor and encouragement for our team. As we continue to work with various parties to help fight this public health crisis, this recognition is testament to our team's relentless efforts to keep employees motivated and safe, while we do our best to make an impact and contribute to the communities we are in. I am proud of our achievements and ability to still create a high trust, high-performance culture, during these difficult times, but we will continue to work hard to outdo ourselves," said R.S Subramanian, Senior VP and MD, DHL Express India. Even with the pandemic, DHL Express India continues to put its People First, Safety First philosophy at the forefront, thus ensuring employee well-being as well as business continuity. The company has also responded with agility to the vast array of challenges ranging from state lockdowns, grounded fleets to supply and demand fluctuations. "We are grateful to every member of our teams, regardless frontline or backend, for not just adapting but stepping up to the occasion and providing seamless services to customers amidst these tough times. Our employees' physical and mental wellbeing continue to be paramount to us, and we will strive to give them a workplace that they are happy to be at every day," said R.S Subramanian, Senior VP and MD, DHL Express India. DHL Express has continuously strived to emerge as India's employer of choice through a myriad of initiatives and policies that showcase the company's dedication towards employee welfare. Even during the pandemic, the company consistently ensured 360-degree employee welfare by looking after not only the physical and mental health of teams but, also their families. For example, DHL Express India launched home quarantine services, tele-medical consultation, doctor-on-call facility, complete insurance coverage in case of COVID-19-related hospitalization amongst a host of other programs to ensure the well-being of its 3,200+ employees. Through the course of the pandemic, the company has also launched several online engagement programs to motivate employees and encourage workplace camaraderie amidst the new normal. DHL Express India is also increasingly focusing on Diversity and Inclusion led programs to further empower employees. In line with this, the company has launched several initiatives like the 'Ally program' to promote inclusive culture, 'DHL4her', an outreach program developed to empower female talent in the traditionally male dominated industry as well as 'DHL4All program' that helps in shaping the approach towards a diverse workforce.

Question: Assume that you are the Senior VP and MD of DHL Express India. You are proud of being named as the number one company to work for in India and also of DHL's culture that has made this ranking possible. What steps will you and your team take to ensure that this culture is sustained and propagated at DHL? (400 words)