Case Discussion Questions 1. From an industry-based view, assess the strength of the five forces and determine the extent to which Ryanair is positioned against those forces. 2. From a resource-based view, what explains Ryanair's success? 3. From an institutional-based view, assess the opportunities and threats presented by the current and future institutional environment (both formal and informal). How should Ryanair proceed? 4. What is your evaluation of the proposal that Ryanair offer free flights in perpetuity? Draw on the three views in your answer. 5. ON ETHICS: Evaluate Ryanair's behavior, especially in light of the questionable practices discussed in the case. What changes, if any, would you recommend to CEO Michael O'Leary?