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Case*: Dollar Shave Club: Disrupting the Shaving Industry Why had Gillette been successful for over 100 years? Explain your answer in terms of the Gillette

Case*: Dollar Shave Club: Disrupting the Shaving Industry
  • Why had Gillette been successful for over 100 years?  Explain your answer in terms of the Gillette value proposition, marketing mix and overall business model.
  • Why did Dollar Shave Club prove to be disruptive to Gillette. Explain by comparing on the same lines, viz., value proposition, marketing mix and overall business model.
  • What are the strategic options available for Gillette to pursue in such a scenario? Explain the pros and cons of each.

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Gillette has been successful for over 100 years due to several factors related to its value proposition marketing mix and overall business model 1 Value Proposition Gillettes value proposition has bee... blur-text-image

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