Question
Case: Gillette Indonesia - Harvard BS 9-504-S33 Rev. 1998 1) Why do you think Indonesia played an important role in Gillette's business development in 1996?
Case: Gillette Indonesia - Harvard BS 9-504-S33 Rev. 1998
1) Why do you think Indonesia played an important role in Gillette's business development in 1996? (see the context of the time, to answer the answer). Events in that year
2) How is Gillette's business development in Indonesia today? Compared to its competitors
Answer the two questions separately
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
