Case - Good Example Summary General Electric (GE) is a massive multinational conglomerate corporation. According to Forbes, GE is worth a total of $343.74 billion. GE covers a vast are of expertise, according to Forbes \"Pproducts and services of the Company range from aircraft engines, power generation, water processing, and household appliances to medical imaging, business and consumer financing and industrial products. It serves customers in more than 100 countries. Its segments include Energy Infrastructure, Aviation, Healthcare, Transportation, Home & Business Solutions and GE Capital\" (Forbes.com, 2014). In recent years, GE has been under pressure by religious groups and activists to become more environmentally friendly. Since GE is so large, they put out a significant carbon foot-print from their multiple operations. GE does not have the best track record, as they are responsible for dumping more than 1.3 million pounds of PCBs into the Hudson River beginning in 1945. Their lax attitude over the cleanup efforts does not sit well with activists, however. In addition to direct environmental issues, GE has faced criticism over their light bulb production. The argument is that they are capable of producing vastly more efficient bulbs, but they continue to produce inefficient ones, which senselessly wastes energy. In order to combat the criticism coming from all angles, Jeffery Immelt, the CEO of GE, launched a program called \"Ecomagination\Avon Avon Products, Inc., is a global manufacturer and marketer of beauty and related products, including cosmetics, toiletries, fragrances, jewelry, gifts, home furnishings, and health Case: Avon (Globalization and Cultural Diversity) Analyze the case from the perspective of cultural diversity in the global environment. 1. Identify the factors involved in the case. Consider Economic, Cultural/Demographic, Legal, Financial, Human Resource Management, Marketing factors and implications on a global level. 2. Analyze Avon's competitive environment using Porter's Five Forces Model. Substantiate with appropriate examples of Avon's global initiatives. Utilize company/competitor websites, and other media/information sources. 3. Based on the information identified above, what strategy would you recommend for Avon to grow its business in culturally diverse markets/environments? ***Please'include'the'following'three'distinct'sections/headings'in'your'paper:'(1)' Identification'of'Factors;''(2)'Analysis'of'Current'Globally'Competitive'Environment;'(3)' Recommendations'for'International'Growth.' (15-16) Identifies most of the parties impacted by the issue. Thoroughly discusses, evaluates, and analyzes the impact, based on Porter's Five Forces Model, but could have gone more into depth. Identifies most of the critical issues. Discusses, evaluates, and analyzes each managerial issue, providing convincing and supported arguments, but could have gone into more depth. (13-14) Generates one or two alternative solutions; Recommendations are not fully supported by the analysis. (13-14) Identifies some of the parties impacted by the issue. Discusses, evaluates, and analyzes a few of the impacts, based on Porter's Five Forces Model, but should have gone much more into depth. Identifies some of the critical issues. Discusses, evaluates, and analyzes some of the managerial issues, providing somewhat convincing and supported arguments, but should have gone into much more depth. (12 or Less) Does not develop an action plan; or it is incomplete, vague," or unrealistic for implementing the proposed solution. (12 or Less) Proposes no alternative solution(s). (12 or Less) Identifies few of the parties impacted by the issue. Does not discuss, evaluate, or analyze the impact, based on Porter's Five Forces Model. Identifies few, if any, critical issues. Fails to discuss, evaluate, and analyze each issue, does not provide convincing or supported arguments, and lacks any significant degree of depth. Fails to Meet Standards (15-16) Generates two or more highquality alternative solutions; Recommendations are fully supported by the analysis. (13-14) Acknowledges potential problems with implementation, but does not adequately address mitigation; The link between the problem and the action plan is still logically consistent. Meets Standards (15-16) Develops an adequate plan for implementing the proposed solutions; Discusses potential problems with the implementation and develops a few suggestions for minimizing them. (12 or Less) (15-16) (13-14) Exceeds Standards MGT$439$Case$Analysis$Grading$Rubric! Far Exceeds Standards (17-18) (17-18 Develops a thorough, plausible plan for implementing the proposed solutions; Discusses potential problems with the implementation and develops a variety of quality suggestions for minimizing them. (17-18) Identifies all of the parties impacted by the issue. Thoroughly discusses, evaluates, and analyzes the impact, based on Porter's Five Forces Model: the threat of substitute products/services, established rivals, and new entrants; and the bargaining power of suppliers and of customers. (17-18) Generates several high-quality alternative solutions; Recommendations are wellargued and based on thorough analysis. 1. Identification of Critical Identifies all of the critical Issues and Factors; Depth issues. Thoroughly discusses, of Analysis evaluates, and analyzes each issue, providing convincing and supported arguments. I will consider how detailed your analysis is, how far into depth you go, and whether you address all of the existing and critical issues in the case. Section 1 Score: 2. Analysis of the current competitive environment Section 2 Score: 3: Generates Alternatives and Recommendations; Section 3 Score: 4: Develops a Plan of Action for Implementing Recommendations Section 4 Score: ! 5: Globalization and Cultural Diversity Section 5 Score: Turnitin.com Similarity Rating Turnitin Rating: Overall Quality of Written Communication $ $ $ Communication Score: ! Total Score (out of 100):! Considers many multidisciplinary perspectives employed to address global issues; Describes global interdependence and its impacts very well; and Articulates a complete understanding of cultural differences. (17-18) Student submits a paper that scores a low similarity rating (below 25%), indicating a high degree of originality of the student's work. (5) (5) Student presented a wellwritten, coherent analysis that was free from any grammar and/or spelling errors. ! Considers a minimum of 2-3 multidisciplinary perspectives employed to address global issues; Adequately describes global interdependence and its impacts; Articulates an understanding of some of the cultural differences. Considers only 1 multidisciplinary perspective employed to address global issues; Attempts to describe global interdependence and its impacts; Exhibits a limited understanding of cultural differences. (12 or Less) Student submits a paper that scores a high similarity rating (above 75%), suggesting that there could be an issue with plagiarism. Does not consider multidisciplinary perspectives to address global issues; Does not adequately describe global interdependence and its impacts; Exhibits no understanding of cultural differences. Such papers will be investigated and administrative action may be taken. (13-14) Student submits a paper that scores a rather high similarity rating (between 50% and 75%). Such papers may be investigated and administrative action may be taken. (3) ! (0-2) Student presented an incoherent analysis that contained several major errors. (0) ! Student presented a somewhat coherent, but lacking analysis that contained several minor errors. (3) (15-16) Student submits a paper that scores a mid-range similarity rating (between 25 and 50%). (4) (4) Student presented a well-written, coherent analysis that contained a few minor errors. ! Case - Good Example 2 Case 2 General Electric: Ecomagination as a CSR Initiative SUMMARY After a meeting in 2002, General Electric was being accused of not caring enough about the environment according to several religious groups. Jeffrey Immelt, the CEO of General Electric, introduced a new program to his company in 2005. This new program is known as Ecomagination. Ecomagination, according to Immelt, is to utilize the resources and experiences of the company in responding to environmental concerns of GE's stakeholders. This program began by trying to count all of GE's global warming emissions, but quickly spread to other processes showing that financial and environmental performance could work together. After the launch of Immelt's new program, Ecomagination, Immelt still did not impress the GE shareholders. Tom Borelli, a spokesman for the Free Enterprise Action Firm (FEAF), thinks that Mr. Immelt is distracted from focusing his attention on General Electric. In 2006, FEAF withheld their support of approving Jeffrey Immelt as a director. In 2010, it was very apparent that Mr. Immelt and the GE management team needed to focus more on the profitability and environmental response of the Ecomagination program. According to Immelt, he launched this program to try and boost economic growth. GE's Ecomagination is committed to developing eco-friendly products and solutions that will help their shareholders. The bottom line is that Ecomagination was put into effect to create products and services that were profitable and eco-friendly. INTERNAL ANALYSIS Strengths General Electric is a multinational company that is a major competitor to industries all over the world. GE offers their customers products and services in a wide range of categories such as aircraft maintenance, water processing, and power generation to name a few. GE has to continue to be innovative when coming up with new products and services for their customers. With that being said, the creation of Ecomagination has brought about a strength for GE in the form of innovation. I think that if GE continues to innovate new and unique programs like Ecomagination they will continue to be successful in boosting economic growth worldwide. Another strength for Immelt's Ecomagination program is the advancement of green technologies. \"Going Green\" is a phrase used when companies want to protect the environment and use more energy efficient products. GE's Ecomagination is doing just that; going green. Ecomagination was created to offer profitable services and products that were more ecologically sound. I think that the Ecomagination program provides an economic value to the company that not many companies have. Although there are more and more companies that are attempting to \"go green\