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Case- HubSpot: Lower churn through greater CHI Should Halligan and Shah be so focused on HubSpot's churn rate? Why or why not? How is churn

Case- HubSpot: Lower churn through greater CHI

Should Halligan and Shah be so focused on HubSpot's churn rate? Why or why not? How is churn related to the magic number and what does each metric indicate about the current and future health of their business?

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