CASE In his research entitled Factors influencing the Purchase Decision of Smartphone Users in Sultanate of Oman (Renjith, 2020), cited that the Sultanate of Oman is a very vibrant mobile market with over 177% penetration on mobile usage. There is active regulation and enforcement of the market regulations, and high levels of supervision of mobile and internet operators. Almost 92% owned a smartphone and there is widespread use of the latest smartphone handsets, and almost 82% of the respondents indicated they had intermediate level skills with mobile technologies (www.tra.gov.om, 2011). He also pointed out that Oman is the fastest growing market for smartphones in the GCC region with 65 per cent users switching to these devices, according to Ashrf Fawakherji, Vice-President, Middle East, for Huawei (Gulf News, 2013). All of these information are results of extensive market researches. Considering the details mentioned in the case; 1. Discuss the importance of market research. 2. Discuss the important behavior of consumers who are thinking of purchasing a new mobile phone. TASK: 1. Use the template below in preparing your research report. Refer to the guide questions in answering the different parts of the report. 2. Submit your report as a Turnitin Assignment, which you can see in the moodle