Case Introduction: The irony of the situation was not lost on Julie Brookshire. Julie was the new head of sales enablement at Citrix and she had just finished an audit of the different technologies being used by the sales force. As she was driving home, Julie thought to herself, "Citrix is at the leading edge of digital workspaces and networking solutions, but our sales team is using some outdated technologies to manage their daily sales efforts. We need to address this sooner than later." The next day, Julie asked for a meeting with the Executive VP of Sales, Deedra Reynolds to discuss the situation. Early the next morning, Julie walked into Deedra's office carrying Deedra's favorite cup of coffee. Julie knew she needed Deedra in a great mood for the meeting that was about to

ANSWER THE FOLLOWING QUESTIONS FOR THE CASE

1. Identify the most important facts surrounding the case

2. Identify the key issue or issues

3. Specify alternative courses of action

4. Evaluate each course of action

5. Recommend the best course od action