Case - Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy

Book: Contemporary Strategy Analysis; Robert M. Grant; 2018, 10th edition, John Wiley & Sons

a) Apply chapter 12 section "Competitive Advantage from Diversification" and "Diversification and Performance to critically analyze the diversification activities undertaken by Irene Rosenfeld from 2006-2017. Leave aside diversification activities related to the Cadbury acquisition in this part.

b) Critically appraise the acquisition of Cadbury by Kraft using appropriate material from chapter 14 sections titled "Are Mergers Successful," "Motives for Mergers and Acquisitions," "Managing Mergers and Acquisitions: Pre-merger Planning," and "Managing Mergers and Acquisitions: Post-merger integration").

c) Based on this case, what is your takeaway about how to execute a corporate strategy?