CASE IZ PIXAR* In spite of its domination of Academy Awards for Best Ani- broke all records for opening weekend box office revenue for mated Film since the category was introduced in 2001, Pixar an animated feature film. The $180 million that the film col- has managed to win only once over the last three years. It lected over three days was spectacular even by the standards was overlooked in 2018 for Incredibles 2. although the film that have been set by Pixar over the years (see Exhibit 1). But as with Finding Dory, the sequel to Finding Nemo that was released a couple of years earlier, the commercial success of * Case prepared by Jamal Shamsic, Michigan State University, with the assistance of Professor Alan B. Eisner, Pace University. Material has been the film failed to land the firm with an Academy Award. drawn from published sources to be used for purposes of class discussion. This loss at the Academy Awards only added to the Copyright @ 2019 Jamal Shamsice and Alan B. Eisner. feelings within Pixar after the forced departure of John