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CASE : Laurs & Bridz: Implementation of a CRM Solution 1) Which of the CRM solutions fits Laurs & Bridz organizational culture best? 2) What
CASE : Laurs & Bridz: Implementation of a CRM Solution
1) Which of the CRM solutions fits Laurs & Bridz organizational culture best?
2) What are the direct and indirect effects of the implementation of each alternative CRM solution?
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