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CASE : lebua: A Thai Luxury Hotel's Post-Pandemic Dilemmas Analysis of the current situation a) The External Environment,characterized by threats and opportunities b) The Internal
CASE : lebua: A Thai Luxury Hotel's Post-Pandemic Dilemmas
Analysis of the current situation
- a) The External Environment,characterized by threats and opportunities
- b) The Internal Environment, characterized by strengths and weaknesses
- c) The Current Marketing Strategy,in relation to the information provided in the case
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
