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Case: Lego Friends. What strategies did the Lego Company (TLG) undertake in 2004 to address their sales declines and other problems? Were these strategies in
Case: Lego Friends.
- What strategies did the Lego Company (TLG) undertake in 2004 to address their sales declines and other problems?
- Were these strategies in 2004 successful? Why do you think this?
- What were the reasons for TLG launching Lego Friends in 2011?
- Do you think launching Lego Friends was a good strategy? Why?
- What tactics do you recommend for TLG's Lego strategy to increase usage by girls?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
