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Case: Lukes Diner has planned sales of $365,000 for the upcoming spring/summer season. This is a 4% sales increase that could be attained this year

Case: Lukes Diner has planned sales of $365,000 for the upcoming spring/summer season. This is a 4% sales increase that could be attained this year due to the introduction and addition of a new gourmet coffee line. The turnover goal for the season is 1.8. Reductions are planned to come in at 11%, Operating Expenses at 44%, cash discounts of 0.7% and a profit for the department of 5.5%. Please show your work. Total 100pts.

Month (Spring/Summer Season)

% of Seasons Sales

% of Seasons Reductions

February

14%

12%

March

12%

14%

April

21%

17%

May

24%

21%

June

17%

24%

July

12%

12%

Your task is to prepare a merchandise budget plan for Lukes Diner.

  1. Total Seasonal Sales Forecast (2pts) = $____________________________________________
  2. Total LY Seasons Sales (2pts) = $_________________________________________________

  1. Monthly Sales Forecast Breakdown for the Season (6pts)

Month (Spring/Summer Season)

% of Season Sales

Monthly Sales Forecast TY

February

March

April

May

June

July

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