CASE: Nestl: Nestl and the Twenty-First Century,

In 2000, Nestle had about 230,000 employees, more than 500 factories, and 17 R&D facilities with a combined budget of about U.S.$600 million. The company is the worlds largest seller of powdered/condensed milk, non-dairy creamers, soluble coffee, mineral water, and chocolate and confectionery products. The firm is the No. 2 seller of ice cream, behind Unilever.

Case questions: (1) What is Nestl corporate strategy? (2) What is Nestl diversification strategy? (3) What are the challenges that Nestl is likely to encounter in the 21st century?