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CASE: Nike is an American multinational corporation that offers a wide variety of sports footwear, clothing, equipment, accessories, and services. Nike differentiates the products and

CASE: Nike is an American multinational corporation that offers a wide variety of sports footwear, clothing, equipment, accessories, and services. Nike differentiates the products and services they offer their customers and present a wide range of prices and options. QUESTION: Which type of market is Nike involved in?

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