Question
Case Problem: Heavenly Chocolates Web Site Transactions HeavenlyChocolatesmanufacturesandsellsqualitychocolateproductsatitsplantandretailstorelocatedinSaratogaSprings,NewYork.Twoyearsago,thecompanydevelopedawebsiteandbegansellingitsproductsovertheInternet.Websitesaleshaveexceededthecompanysexpectations,andmanagementisnowconsideringstrategiestoincreasesalesevenfurther.Tolearnmoreaboutthewebsitecustomers,asampleof50HeavenlyChocolatetransactionswasselectedfromthepreviousmonthssales.Datashowingthedayoftheweekeachtransactionwasmade,thetypeofbrowserthecustomerused,thetimespentonthewebsite,thenumberofwebpagesviewed,andtheamountspentbyeachofthe50customersarecontainedinthefilenamedHeavenlyChocolates.(PleaserefertotheHeavenlyChocolatesData) Heavenly Chocolates would like to use the sample data to determine whether onlineshoppers who spend more time
Case Problem: Heavenly Chocolates Web Site Transactions
HeavenlyChocolatesmanufacturesandsellsqualitychocolateproductsatitsplantandretailstorelocatedinSaratogaSprings,NewYork.Twoyearsago,thecompanydevelopedawebsiteandbegansellingitsproductsovertheInternet.Websitesaleshaveexceededthecompanysexpectations,andmanagementisnowconsideringstrategiestoincreasesalesevenfurther.Tolearnmoreaboutthewebsitecustomers,asampleof50HeavenlyChocolatetransactionswasselectedfromthepreviousmonthssales.Datashowingthedayoftheweekeachtransactionwasmade,thetypeofbrowserthecustomerused,thetimespentonthewebsite,thenumberofwebpagesviewed,andtheamountspentbyeachofthe50customersarecontainedinthefilenamedHeavenlyChocolates.(PleaserefertotheHeavenlyChocolatesData)
Heavenly Chocolates would like to use the sample data to determine whether onlineshoppers who spend more time and view more pages also spend more money during theirvisit to the web site. The company would also like to investigate the effect that the day of theweek and the type of browser have on sales.
ManagerialReportUse the methods of descriptive statistics to learn about the customers who visit theHeavenly Chocolates web site. Include the following in your report.
1.Graphicalandnumericalsummariesforthelengthoftimetheshopperspendsonthewebsite,thenumberofpagesviewed,andthemeanamountspentpertransaction.Discusswhatyou learn about Heavenly Chocolates online shoppers from these numerical summaries.
2.Summarizethefrequency,thetotaldollarsspent,andthemeanamountspentpertransactionforeachdayofweek.DiscusstheobservationsyoucanmakeaboutHeavenlyChocolates business based on the day of the week?
3.Summarizethefrequency,thetotaldollarsspent,andthemeanamountspentpertransactionforeachtypeofbrowser.DiscusstheobservationsyoucanmakeaboutHeavenlyChocolates business based on the type of browser?4.Developascatterdiagram,andcomputethesamplecorrelationcoefficienttoexploretherelationshipbetweenthetimespentonthewebsiteandthedollaramountspent.Usethehorizontal axis for the time spent on the web site. Discuss your findings.
5.Developascatterdiagram,andcomputethesamplecorrelationcoefficienttoexploretherelationshipbetweenthenumberofwebpagesviewedandtheamountspent.Usethehorizontal axis for the number of web pages viewed. Discuss your findings.
6.Developascatterdiagram,andcomputethesamplecorrelationcoefficienttoexploretherelationshipbetweenthetimespentonthewebsiteandthenumberofpagesviewed.Usethehorizontal axis to represent the number of pages viewed. Discuss your findings.
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