Case: Procter & Gamble India

1. Resource Allocation and P & L (best estimates)
2. Milestones and Time Tables
3. Expected Outcomes Over Time (balanced score card)
4. Implementation and Description of Marketing Audit (numeric goals and how it will be measured [Valentine Chapter 14 Performance] targets be sure to include ethical as part of your audit).

Strategy	Goal	How it will be measured	Target
Product Strategy	Improve quality	Customer complaints	50% fewer complaints
Channel Strategy	What is your goal?	How will you measure it?	Target result?
Price Strategy	What is your goal?	How will you measure it?	Target result?
Advertising and PR Strategy	What is your goal?	How will you measure it?	Target result?
Personal Selling Strategy	What is your goal?	How will you measure it?	Target result?
Sales Promotion Strategy	What is your goal?	How will you measure it?	Target result?
Ethical Audit Strategy	What are your ethical values?	How will you measure them?	Target results?