Case Project Title: "Navigating Change: Transforming a Traditional Company for the Digital Age" Instructions: You may create a word document focused on answering the project deliverables. Purpose: The Case Project is designed to introduce the students to the process of managing and working effectively with people within an organization. Emphasis is given to the classic organizational theory and the seven core managerial competencies. Introduction: In this Case Project, students of Organizational Behavior (BUS289) will be presented with a fictional scenario that revolves around a traditional company struggling to adapt to the rapidly changing business landscape due to the digital age. The project aims to challenge the students to apply classic organizational theory and the seven core managerial competencies to effectively manage and work with people within the organization during a period of significant change. Current Scenario: Imagine a well-established manufacturing company, "TechCo Inc.," that has been operating for several decades. TechCo specializes in producing high-quality machinery and has a loyal customer base. However, the company is facing various challenges, including increased competition