Case Prompt:Decide where and when to run a video ad on social media to target future Paradigm Shift interns.

Part 1: Video Ad Social Media Strategy List the following strategy elements for your video ad.
Platforms On which social media platform(s) would you like to run the commercial (and any specifics on where the ad appears within the platform). Why?	Teams should consider who they are targeting with these ads when making decisions about where to play them. They should also look at the capabilities and characteristics of the platforms (what are they used for?).
Time of Year When should your ad run during the year? Why? Indicate when you when you would run the ads on the calendar on Part 2.
Time of Day/Week What days and time of day should your ad run? Why? Indicate when you would run the ads on the weekly calendar on Part 3.	Teams should be keeping in mind factors such as when average college students get out of class or generally when they eat lunch, and, or on the other hand, when college students are usually busy and away from phones, and thus, ads.
Ad Targeting Options Look at the page titled "ALL OF FACEBOOK'S AD TARGETING OPTIONS." Assume these options are available on your platform. List at least three options you would choose to effectively target your buyer persona. Explain.	A good answer would use three or more options and thoroughly explain why they relate to the target market. A good answer will also include how using these targeting options will best reach the target market or buyer persona of Paradigm Shift.

		Part 2: Annual Calendar Highlight / Shade / Mark the times of year to run the ad
Month	Sun	Mon	Tue	Wed	Thu		Fri		Sat
Jan	14	15	16	17	18	19		20
21	22	23	24	25	26		27
28	29	30	31	1	2		3
Feb	4	5	6	7	8	9		10
11	12	13	14	15	16		17
18	19	20	21	22	23		24
25	26	27	28	1	2		3
Mar	4	5	6	7	8	9		10
11	12	13	14	15	16		17
18	19	20	21	22	23		24
25	26	27	28	29	30		31
Apr	1	2	3	4	5	6		7
8	9	10	11	12	13		14
15	16	17	18	19	20		21
22	23	24	25	26	27		28
29	30	1	2	3	4		5
May	6	7	8	9	10	11		12
13	14	15	16	17	18		19
20	21	22	23	24	25		26
27	28	29	30	31	1		2
June	3	4	5	6	7	8		9
10	11	12	13	14	15		16
17	18	19	20	21	22		23
24	25	26	27	28	29		30
July	1	2	3	4	5	6		7
8	9	10	11	12	13		14
15	16	17	18	19	20		21
22	23	24	25	26	27		28
29	30	31	1	2	3		4
	5	6	7	8	9	10		11
Aug	12	13	14	15	16	17		18
19	20	21	22	23	24		25
26	27	28	29	30	31		1
Sept	2	3	4	5	6	7		8
9	10	11	12	13	14		15
16	17	18	19	20	21		22
23	24	25	26	27	28		29
30	1	2	3	4	5		6
Oct	7	8	9	10	11	12		13
14	15	16	17	18	19		20
21	22	23	24	25	26		27
28	29	30	31	1	2		3
Nov	4	5	6	7	8	9		10
11	12	13	14	15	16		17
18	19	20	21	22	23		24
25	26	27	28	29	30		1
Dec	2	3	4	5	6	7		8
9	10	11	12	13	14		15
16	17	18	19	20	21		22
23	24	25	26	27	28		29
30	31

	Part 3: Weekly Calendar Highlight / Shade / Mark the times throughout the day and week that you would like to run your ad. Make any notes to clarify your strategy.
Time	Sunday	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Notes
12am
1am
2am
3am
4am
5am
6am
7am
9am
10am
11am
12pm
1pm
2pm
3pm
4pm
5pm
6pm
7pm
8pm
9pm
10pm
11pm
NOTES