Case Prompt Question : Should Wong ask Guehler for the additional funding? Case Answer : Yes - Wong should ask Guehler for additional funding for the OS Division's latest privacy screen venture while also sharing that the ultimate goal is to partner with competitors who have not developed such technologies yet, putting the OS group in a value add position in a supply chain of an emerging business segment . With 3M's innovative culture and focus on go-to-market speed, Wong should be promoting his team's latest privacy screen venture to leadership to show what the OS team has been diligently working on - despite some of the political rumblings and misconceptions he fears may come his way if it fails . Furthermore , given that 3M leadership values a timely ROI on new projects, Wong should position this as not only a lowerrisk investment but also a new beginning for the OS unit - with a strategy of supplying their unique technological discoveries to competitors to quickly gain revenue momentum and market share . Reason #1: "You take the risk; I will take the blame" (The Hard Truth About Innovative Cultures , page 10) On a personal level, true leaders speak up for those without a voice (OS team ) and are willing to have tough conversations to speak their truth (Wong to Guehler). If Wong truly agrees with his team and Noirjean that this improved prototype will be successful , there shouldn't be hesitation on his part to seek support from leadership .In an organization that prides itself on innovation as a founding tenant of its culture , the story behind the original privacy screen should be extremely positive ;the " failure " of the first prototype led to immense technical improvements and a better market understanding .While the newest privacy screen technology may sound expensive to fund at $750M , much of the initial risk of this investment is eliminated based on critical lessons learned and documented .From an outsider perspective ,it seems that what is holding Wong back is not the OS team's pipeline of upcoming products and new ventures, but rather his own insecurities as a leader with the potential to fail. Afterall , he is within a more challenging environment that he was previously accustomed to at 3M. Reason #2: The " aiming device " he always wanted Wong said it him self, he built the "ammunition" (technologies and manufacturing capabilities )but now needed an "aimng device as a means to get these advancements out the door and externally profitable so why not partner with a competitor like Fellowes ? Fellowes already has 13% of market share and is actively seeking a partner with the privacy screen technology OS is building . But why stop there ? After establishing credibility and proving this business plan a success , Wong should seek leadership support to convince the existing 3M distribution channels to work with OS so a second strategic partner can be secured with Optical Coating Laboratories (OCLI )who has 37% market share (not only do they need the privacy screen , they also need distribution help). To rebrand himself as a strategic visionary and "the guy that turned 05 around", Wong has to be bold . I recommend that he takes a fresh approach anchored in empowering strong