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Case Question: What are the various external factors which a company must take into account whiledevising a market entry strategy for a new country? Discuss

Case Question:

What are the various external factors which a company must take into account whiledevising a market entry strategy for a new country? Discuss these factors in the Russiancontext in the case (Emerging Market Strategies and Ethical Dilemmas )and in theactions taken by IKEA.

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