CASE QUESTIONS 1. The Manland experiment lasted only one weekend in one store. What are the marketing advantages and disadvantages of expanding it to other stores? Do you think IKEA should do more with this idea? Why or why not? 2. Would you classify IKEA's products as suitable for conspicuous consumption, voluntary simplicity, andi'or compensatory consumption? Explain your answer. 3. LKEA's ads targeting gay couples have drawn criticism as well as acclaim. What effect do you think such controversy has on the retailer's image and appeal? 4. Why would IKEA continue to print millions of catalogs every year, while other retailers are eliminaling printed catalogs in favor of online and instore shopping