Case Questions for Netflix Canada

1.What is the central issue of the case?

2.Describe the macro environment in which Netflix enters. Conduct PEST analysis (focus on Canada).

3.What industry should we analyze? Define industry boundaries (Hint: What is Netflix? Is it an entertainment industry? Or else? How does it distribute its product?)

4.Conduct Porter's 5 forces analysis on the industry you defined in question #3. Which of the five competitive forces is the strongest? Which is the weakest? What is the industry's potential for profitability? Is the industry attractive?

5.What recommendations would you make to Reed Hastings to improve the company's competitive position in the industry?