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Case questions What are the key resources for success in this market? And what are the implications of your answer for large and generic drug
Case questions
What are the key resources for success in this market? And what are the implications of your answer for large and generic drug manufacturers?
What were the competitive advantages of GSK Were they sustainable?
What lessons, if any, on the development of sustainable competitive advantage can be drawn from the case for other companies outside pharmaceuticals?
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
