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Case questions: What drove Amazon's early success? What are the advantages and risks of opening your retail platform to third parties? What is the logic
Case questions:
- What drove Amazon's early success?
- What are the advantages and risks of opening your retail platform to third parties?
- What is the logic of Amazon Prime? Kindle Fire? Fire Phone? Amazon content development?
- What do you think Amazon will look like 10 years from now?
- If you were a traditional retailer, how would you respond to the threat from Amazon?
Amazon.com, 2021
John R. Wells, Benjamin Weinstock, Galen Danskin, Gabriel Ellsworth
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
