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Case scenario A Queens Corporation is a multinational Australian technology company that specializes in the development and manufacturing of consumer electronics. The company operates in
Case scenario A Queens Corporation is a multinational Australian technology company that specializes in the development and manufacturing of consumer electronics. The company operates in various sectors, including smartphones, tablets, laptops, and smart home devices. To maintain its competitive edge in the market, Queens Corporation recently underwent a strategic planning process to align its work teams' objectives with the organizational strategy. Organizational Strategy for Queens Corporation's organizational strategy revolves around three key pillars: Product Innovation and Development: It seeks to stay ahead of the competition by introducing new features, improving user experience, and delivering products with superior performance. Market Expansion and Global Reach: The Corporation intends to expand its market presence and reach new customer segments in both domestic and international markets. It aims to establish strategic partnerships, explore untapped regions, and penetrate emerging markets to increase its market share and revenue streams. Operational Excellence and Efficiency: The company aims to optimize its operational processes and enhance efficiency across all departments. It focuses on streamlining supply chain management, improving production processes, and reducing costs while maintaining high-quality standards. Identify the work team objectives on the basis of the Queens organisational strategy given in the case above
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