Question
Case Scenario There are many support services and products aimed directly at students studying in Australia. Christina Chun's education tech start-up 1scope turned some heads
Case Scenario
There are many support services and products aimed directly at students studying in Australia. Christina Chun's education tech start-up 1scope turned some heads earlier this year after it locked in $1 million in seed funding while the platform was still in beta an achievement Chun said was hinged on advice from several advisors, including an Atlassian executive. The social enterprise start-up has since launched out of beta, with Chun and her team moving into offices in Sydney's Barangaroo district. The goal is to get 34,000 Australian students on the platform to help them access training, work experience, and job opportunities. The platform allows students aged 12-25 to search and apply for all skill building opportunities that are provided by top companies, start-ups, charities, universities and government bodies. Opportunities include work experience, conferences, scholarships, workshops and much more.
How does the platform work forits users?
1Scope allows students to establish a profile as well as search, apply for and evaluate professional development opportunities including training programs, conferences, scholarships and competitions. The process is done viaa secure end-to-end platform, which verifies students and institutions.
From the student perspective, the platform is a search, browse, evaluation and application tool. From the institutional perspective, it is an opportunity management program to improve operational efficiency as well as a data analytics platform that reveals student behaviours in respect of their programs.
What pain points does the platform address?
Students are currently inhibited by a lack of knowledge about what's available to them outside of formal channels. Current systems are ad-hoc and imperfect, which often results in students going into jobs/programs purely at the suggestion of a friend, relative or teacher rather than with a first-hand insight into a career in that field.The result is an unnecessary changeover of students across courses and higher drop-out rates from high school, university or TAFE, than would be the case if students were better informed and experienced.
1Scope resolves this by allowingallstudents with a simple web connection to access a single secure platform which contains all opportunities available to them. This empowers them to have direction and expertise in the areas they wish to explore, prior to, and following graduation. We hope this will facilitate them in developing a career and education path earlier, rather than later when it may be too late.
My question is:
How would you identify the structure and network of marketing communications industry? You are also required to identify the marketing communication environment for the organisation and customers. What would be the key consideration for your Marketing Plans?
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