Case Scenario

You are working as a Project Manager for an Advertising Agency. At one point of time, there come four (4) customers (A, B, C, & D) with different projects. Since you have limited resources, you can only undertake two (2) project at this time. Company 'A' is an international Clothing brand wants to market their Winter Collections, Company 'B' is a Local FMCG company and they are launching their new product. Company 'C' is a NGO category company, wanted to launch a social campaign that will last for one year. Company 'D' is although a small local shipping and logistics company but is a very good-pay customer. Their project is also a one-month project.

Question

Using a Weighted Scoring Model technique, identify which two projects, you will undertake. You have to first generate 4 to 5 criteria for example Short Timed, Scope-size, Return on Investment (ROI), complexity of project, etc. You can develop your own criteria too.