Case study - 1

Objective: Practical Company Internal Analysis: Strategic Leadership, Resources, Capabilities, and Core Competencies.

Required:

1. Select a recognized currently existing company in the US for your case study
2. Provide a systematic internal analysis of the selected company in the areas of:
   1. High level background information about the company.
   2. The CEO's contribution (if any) as an effective strategic leader.
   3. CORE competencies that differentiate the company from its rivals.
   4. Resources: Tangible and Intangible assets the company can draw
   5. Recognized organizational and managerial skills that created competitive advantage.