Case Study 2

A manufacturer of engines for agricultural activities had its trade mark duly registered in Laos. Lately, then found out that counterfeit products bearing its registered trade mark were being commercialized in several local retail stores. The issue was only discovered when the company received complaints about the product quality from buyers who mistakenly bought the counterfeit products which they thought were originals. This affected the companys business and brand reputation.

Questions: 1.What do you think would be the action taken by the trade mark owner?

2. If you are the owner of the trademark, how will you regain your company reputation?

3. Is there a way to prevent counterfeit products aside from retail market seizures? How?

4..Do you think there is lacking on the part of the trade mark owner in protecting his IP rights?