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Case Study 2 Games Inc. is considering developing and marketing a new electronic game and has compiled the following product information. Promotion Cost Sales Revenue
Case Study 2 Games Inc. is considering developing and marketing a new electronic game and has compiled the following product information. Promotion Cost Sales Revenue Year Year 1 Year 2 Year 3 Year 4 Year 5 Production Cost $32,000 $32,000 $32,000 $32,000 $32,000 $64,000 $96,000 $32,000 $64,000 $256,000 $128,000 $32,000 Required: 1) Draw a detailed time line of all cash flows. (5 marks) 2) Calculate the NPV of the new electronic game product if the company requires a return of 16% on its investment. Show all calculations and calculator inputs. (15 marks) 3) Should the company proceed with this new product? Why or why not
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