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Case Study 2 - Magellan Boatworks Q1. What is Magellan selling? What are the benefits of selling? Q2. Would you suggest changes in Magellans marketing

Case Study 2 - Magellan Boatworks

Q1. What is Magellan selling? What are the benefits of selling?

Q2. Would you suggest changes in Magellans marketing message? What message is appropriate?

Q3. Would you suggest changes in Magellans media mix?

Q4. Evaluate Magellan's budgets for advertising, promotion and sales?

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