CASE STUDY #2 PRINCE SPORTS

VIDEO: Kerin.tv/cr7e/v8-4

Questions

1.In the 21st century what trends in the environmental forces (social, economic, technological, competitive, and regulatory) (a) work for and (b) work against success for Prince Sports in the tennis industry?

2.Because sales of Prince Sports in tennis-related products depends heavily on growth of the tennis industry, what marketing activities might it use in the United States to promote tennis playing?

3.What promotional activities might Prince use to reach (a) recreational players and (b) junior players?

4.What might Prince do to gain distribution and sales in (a) mass merchandisers such as Target and Walmart and (b) specialty tennis shops?