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Case Study 7: Google-ITA Topper, Michael D., Stanley Watt, and Jingming Marshall Yan. (2014). Google-ITA: Creating a New Flight Search Competitor (2011) in John Kwoka

Case Study 7: Google-ITA

Topper, Michael D., Stanley Watt, and Jingming "Marshall" Yan. (2014). "Google-ITA: Creating a New Flight Search Competitor (2011)" in John Kwoka and Lawrence White (eds), Antitrust Revolution: Economics, Competition, and Policy, 6rd edition, Oxford University Press.

What were the competitive alternative P&S systems available to Google's competitor in flight search services?

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