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Case Study- 9 on Who will buy Mahindra Xylo? Analyze the segment identified by mahindra for utility vehicles? What was the basic of the segment.

Case Study- 9 on Who will buy Mahindra Xylo?

Analyze the segment identified by mahindra for utility vehicles? What was the basic of the segment.

Ques no. 2 - Can you identify any other variable for segmentation which M&M could have used?

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