Case Study A: LJ Hooker's reach to China

1: Which of Hofstede's components can be applied to the LJ Hooker and Juwai.com strategic alliance?

2: Explain the wheel of international marketing and the challenge for international marketers in dealing with the 'uncontrollables'. In what ways do uncontrollable factors in the Australian local environment affect the application of marketing mix variables in China?

3. Which elements of culture can be identified in LJ Hooker's strategy of targeting cashed-up Chinese residential property investors?