case study: ABC Manufacturing is a medium-sized manufacturing company specializing in consumer electronics. The company has been experiencing challenges in keeping up with technological advancements, increasing competition, and changing consumer preferences. The management had identified it is necessary to implement new CRM system that enables more effective leads management to increase the declining sales. Training in digital marketing and customer experience is key and goes hand in hand with the implementation of new lead management platform. To address these issues and improve overall performance, the CEO of ABC Manufacturing has decided to implement a significant organizational change initiative. As a change agent, your task is to develop and implement a change management plan tailored to the specific needs and context of ABC Manufacturing.

question: Comparison and Application of Change Strategies:

1. Choose two change strategies / change management models that you believe would be most effective for implementing the desired transformation at ABC Manufacturing.
2. Justify your selection by explaining how these change strategies align with the unique characteristics and needs of a medium-sized business like ABC Manufacturing.