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Case Study: ABC Marketing Agency ABC is a marketing agency that specializes in developing social media campaigns for small businesses. The agency has adopted a
Case Study: ABC Marketing Agency ABC is a marketing agency that specializes in developing social media campaigns for small businesses. The agency has adopted a team-based approach to deliver high-quality campaigns on time and within budget. The agency's social media team consists of the following members: Account Manager: Responsible for managing client relationships and ensuring that their needs and expectations are met. Social Media Strategist: Responsible for developing social media strategies that align with the client's business goals and objectives. Content Creator: Responsible for creating engaging and relevant content for social media channels. Graphic Designer: Responsible for designing visually appealing graphics and layouts for social media posts. Social Media Manager: Responsible for scheduling and publishing social media posts and analyzing campaign performance. The team is currently working on a social media campaign for a local bakery that is looking to increase its online visibility and customer engagement. The campaign has been divided into two phases: the first phase focuses on increasing the bakery's social media following, while the second phase focuses on promoting its products and services. During the campaign planning phase, the team conducts a brainstorming session to generate ideas for the campaign. The social media strategist develops a
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