Case Study

Although Bounce Fitness centres are known in their local communities, the company is seeking an extended presence and identity to promote the company's unique approach and lifestyle vision to an older audience. The organisation tendered for, and won, a health initiative to conduct a three-month pilot project involving older typical non-users to improve their fitness and lifestyle in each of the four (4) Bounce Fitness Centres.

The CEO and Board of Directors have asked you to manage the operational plan. One of Bounce Fitness's objectives is to increase revenue by 10% and one of the projects the CEO has decided to embrace is to encourage the over 50s to join the club.

Bounce Fitness's target clients for this project are those over 50 years of age. Starting from the initial contact and assessment, these individuals will be looking for innovative yet comfortable, effective, and convenient solutions for their needs. They may have already heard of Bounce Fitness but will be referred and encouraged by their health providers and the staff of accommodation catering to a senior age group. Classes will cater for up to 30 people and be held weekdays before work at 8 am.

Target clients may have weight or health issues or concerns (diabetes, depression, restricted mobility) and have an interest in improving their fitness; however, they do not know where to start and find it difficult to do it by themselves. Being advised by their health provider of the necessity and benefits, along with a referral to Bounce Fitness will help this. The advertising will be managed by the Health Department and the Tender covers all costs but catering. There is no cost to clients so it is expected there will be a good uptake.

Bounce Fitness will take pre- and post- weight, body mass and blood pressure measurements. They will supply a daily class on weekdays. Each class is designed to be engaging, encouraging, and fun and also deal with weight, flexibility and diet. Those attending will be encouraged to stay and enjoy a free breakfastthat is healthy and light and to converse with others pre- and post- training. They will also be shown how to use the equipment and how to maintain their fitness through additional daily gentle exercise at home and diet changes. The breakfast will cost Bounce Fitness $15 per head per class.

It is recognised that emotional needs including managing depression, companionship, and general interest in becoming more active in their lives generally should also be impacted positively.

Testing supplied by Bounce Fitness will include weight, body measurements and mass and blood pressure initially and monthly thereafter. This will require the purchase of 6 Mobile Mercury Sphygmomanometers for each Centre at a cost of $199 inc. GST each. All other testing will be undertaken by the Ministry of Health. So the outcomes for Bounce Fitness will be in terms of client physical success factors and profitability. As this is a government tender, complete and accurate record keeping is essential.

Current staff will be able to manage the new clients but will need to update their training in the monitoring and recording of the client physical markers and diet appropriate to that age group. This training cost will be budgeted in the infrastructure costs for one month before the commencement of the program at $1,500for the month. Otherwise, they need no further development. Infrastructure costs include use of the facility, wear and tear on carpet and equipment, cooling, and administrative costs. This is $3,000 per Centre.

5)Prepare a plan for presentationtotheCEO andBoard ofDirectorstogetapproval for your resource requirements.Your plan should include:

• Howtheoperationalplanwasdevelopedand/ormanaged?
• Howyouhavedevelopedandusedkeyperformanceindicators?
• How hascontingencyplanning beenundertaken?
• Howhave you implemented performance management systemswithinworkteams?
• Howhaveyouformulatedfinancialplansandbudgets

11) Access the financial information that describes the profitability expectations of Bounce Fitness. Comparing this to the budget supplied, review the plan in terms of what would ideally be expected and how it could be achieved.