Case Study Analysis

$1-18.$ What unmet needs of the consumer contributed to the success of Urban Decay?

$1-19.$ Was founding Urban Decay an expected next step after leaving Cisco Systems for Sandy Lerner? Why or why not?

$1-20.$ What characteristics made Urban Decay an opportunity rather than simply an idea? Which of the five roots of opportunity apply here?

$1-21.$ Is there a future for Urban Decay? Assess what that future might look like.