CASE STUDY ANALYSIS Why is it Green? The Jeans bags are products contributing to environmental sustainablility. Most users of jeans are not aware under which conditions they are produced using pesticides for the raw cotton plants and chemicals for the processing of the product. This way of production with chemicals can interfere with the health of the workers, especially the organs, lungs, make washouts and contribute to the pollution of rivers and ground water. At the end of the life cycle, decomposition when stored in landfills releases the chemicals again, which had been locked within the coloring and bleaching. Bags made out of jeans help on the one hand businesses reduce their immediate waste by providing the cut aways for new products as well as private users when giving away their second hand jeans for a new product. At the same time the idea of using recycled jeans materials can also incite other jeans manufacturers to further investigate the options for using recycled material. Challenges. The main problem that the founders had to face from the beginning was the issue of human resources, especially to find skilled people able to perform the work and live up to the quality standards of the products. For some time they were not able able to find employees who matched their needs. Recycling bags are always handmade bags and cannot be mass-produced because all pants/jeans that are procured as materials come from different models and therefore the end products are unique as well. To solve this inital problem they used quite an unconventional approach. They invited housewives from their CREATIVE INDUSTRY - INDONESIA, 8 neighbourhood to help produce the bags, however their skills in sewing turned out to be not good enough to keep a stable quality. Therefore they turned to outsourcing some of the production and for the highly demanded models they use special bag stitchers, which have very good skills. However, such outsourcing options do only pay with amount of around a minimum amount per 50 pieces for one model.

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