Case Study and Context Scenario (Source: Our commitment to sustainability report 2020 from quantas.com.au)

Organisation:

Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline.

Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia.We've built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.

The Qantas Group's main business is the transportation of customers using two complementary airline brands - Qantas and Jetstar.Our airline brands operate regional, domestic and international services. The Group's broad portfolio of subsidiary businesses ranges from Qantas Freight Enterprises to Qantas Frequent Flyer.

OUR COMMITMENT

At Qantas, environmental sustainability is aguiding principle. From our foundation in central Queensland almost 100 years ago, the Qantas Group has a proud tradition of innovation in environmental sustainability. For Qantas, a sustainable future is not such a long reach.

We've made strong progress in reducing our overall environmental impact. It is our aim to be a leading airline committed to environmental sustainability. And we are recognised as such: ourcontinued inclusion on key globalsustainability indices and accolades from around the world are evidence that our actions are delivering real results.

We recognise that the cost of inaction outweighs the cost of action. Our environmental performance also drives our commercial benefit and ensures our continued success. It is our resolve to embed environmental performance and sustainability principles within all our management systems, policy and practices. This is our commitment.

OUR TARGETS

In 2007, to help focus our environmental strategies, Qantas set electricity, water and waste reduction targets to be achieved by 2011. To take us up to 2020, we reset these goals in 2012. Operating from a 2009/10 baseline, our new targets demonstrate a determination to reduce our environmental impact.

Between 2009 and 2014 we: - Reduced electricity consumption by 9% - Reduced water consumption by 11% - Reduced waste-to-landfill by 20%

2020 QANTAS ENVIRONMENTAL QANTAS FUEL AND TARGETS EMISSIONS TARGETS SAVE 120% IMPROVE FUEL N1.5% EFFICIENCY YEAR 120% CARBON NEUTRAL SAVE GROWTH FROM 2020 REDUCE 130% 150% CUT NET EMISSIONS 2050