case study

Apple has ranked fourth, with Xiaomi, Huawei, and Samsung exceeding Apple's 1 1.8 percent share in 2020. In total, Apple is believed to have shipped 41.2 million devices in the third quarter, which is five million less than the same time last year. The drop was expected on the back of the delay in launching the iPhone 12 lineup, which usually appears in the third quarter. Irrespective of the belated arrival of the iPhone 12, the iPhone 1 1 and iPhone SE contributed to the majority of Apple's volume and performed "exceptionally well." a. The management decision problem and marketing research problem play an important role to determine the success of market competition. Discuss TWO (2) set of decisions related to Apple from the context of: i. Management decision problem (5 marks) ii. Marketing research problem (5 marks) b. Audit process will guide the management decision and marketing research problem. Identify FIVE (5) important issues that are discussed with decision makers when a problem audit is conducted. (15 marks)