case study

Apple Inc. is one of the most profitable companies in the worldwith revenues of more than $225 billion . For more than consecutive yearsit has ranked number one on Fortune's list of the "World's Most Admired Companies . Given the worldwide popularity of its products and ser- vices, along with its reputation for superior technological innovation and design capabilities , this is not surprising . The key elements of Apple's successful strategy include Designing and developing its own operating systems hardware, application software, and services. This allows Apple to bring the best user experience to its customers through products and solutions with innovative design, superior ease-of-use, and seamless integration across platforms. The ability to use services like iCloud across devices incentivizes users to join Apple's technological ecosystem and has been critical to fostering brand loyalty. Continuously investing in research and development (R&D) and frequently introducing products. Apple has invested heavily in R&D, spending upwards of $11 bil- lion a year, to ensure a continual and timely injection of competitive products, services, and technologies into the marketplace. Its successful products and services include the Mac, iPod, iPhone, iPad, Apple Watch, Apple TVand Apple Music. It is currently investing in an Apple electric car and Apple solar energy. Strategically locating its stores and staffing them with knowledgeable personnel. By operating its own Apple stores and positioning them in high-traffic locations, Apple is better equipped to provide its customers with the optimal buying experience. The stores employees are well versed in the value of the hardware and soft- ware integration and demonstrate the unique solutions available on its products. This high-quality sale and after- sale supports allows Apple to continuously attract new and retain existing customers. Expanding Apple's reach domestically and internation- ally. Apple operates globally in 500 retail stores across 18 countries During fiscal year 201763 percent of Apple's revenue came from international sales. Maintaining a quality brand image, supported by premium pricing Although the computer industry is incredibly price competitive . Apple has managed to sustain a competitive edge by focusing on its inimita- ble value proposition and deliberately keeping a price premium-thus creating an aura of prestige around its products Committing to corporate social responsibility and sus- tainability through supplier relations. Apple's strict Code of Conduct requires its suppliers to comply with several standards regarding safe working conditions , fair treatment of workersand environmentally safe manufacturing . Cultivating a diverse workforce rooted in transparency . Apple believes that diverse teams make innovation pos- sible and is dedicated to incorporating a broad range of perspectives in its workforce. Every year, Apple pub- lishes data showing the representation of women and different race and ethnicity groups across functions .

questions

A) discuss the key -elements of Apple Inc. strategy in the industry ,Which of the seven key Page elements of Apple Inc. strategy do you think are the most important ?

B) Can the strategy of the highlighted case-study in illustration capsule 1.1 be applied and implemented on a global basis.

C) Highlight three out of the seven key elements of Apple Inc. strategy in the industry as discussed .

D) Which one of the seven key elements of Apple Inc. strategy could directly be inter-connected with the following , Customer Value Proposition ? Profit Formula?