Question
Case study: Apple: The Best Supply Chains in the World? Case Discussion Questions According to Interbrand's analysis, Apple's brand is valued at more than $180
Case study: Apple: The Best Supply Chains in the World?
Case Discussion Questions
According to Interbrand's analysis, Apple's brand is valued at more than $180 billion, while Google in second place is valued at $133 billion and Coca-Cola in third is at $73 billion (2016). Do you agree that Apple should be so far ahead of its nearest brand competition? What about Samsung (Samsung is valued at $52 billion)? The answer should be lengthy, thorough, and with solid arguments.
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Managing Technology In The Hospitality Industry
Authors: Michael KasavanaJohn Cahill
5th Edition
0866122966, 9780866122962
