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Case Study below titled Offline, Online, and Back: The Evolution of the UK Grocery 1.Analyse the cost leadership strategy of Tesco based on Porter's Competitive

Case Study below titled Offline, Online, and Back: The Evolution of the UK Grocery

1.Analyse the cost leadership strategy of Tesco based on Porter's Competitive Forces Model. Why would it be a smart move to close one of its online shopping sites?

2. Do you think Aldi and Lidls strategy of venturing into e-commerce is a good idea?

3.Comment on Tescos strategy of opening a discount chain. Do you think it could recover Tescos former market position? Explain your answer.

4.How much potential do you see for virtual stores (like the ones Tesco introduced in South Korea) in the United Kingdom?

5. What are your key learning points?

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