Case study Boeing 737 max crisis According to the results declared on January 29, 2020, Boeing announced its first annual loss since 1997 attributed to the 737 Max crisis. Boeing had put the total cost of 737 MAX crisis at $18.6 billion as on the day it announced results. Boeing feared that the total cost would mount further as it did not include probable settlements against lawsuits from more than 100 victims families from both the crashes. The amount also excluded the fine that would follow the U.S. criminal investigation into lapses related to the 737 MAX plane. Along with these costs and financial losses which were tangible, the intangible damage due to the adverse impact on the brand value of Boeing in the world market may prove to be much more severe and irreversible. This is an extract briefing the Boeing 737 max crisis. You are requested to research on the crisis and prepare a report for the areas listed below: - 1. Provide the solutions specifically to bring in possible improvements within the supply chain of Boeing, it should focus on improving the overall quality of existing systems and should aim at creating effective operational channels to help Boeing overcome this crisis.